AUSTIN, TX: A survey last month of 11,000 consumers and business leaders from 15 countries suggests people are “fed up” with the lack of progress on sustainability and want more corporate action.
Sponsored by Oracle together with Pamela Rucker, a faculty member of the Harvard Division of Continuing Education, the study notes:
• 93 percent of people believe sustainability and social factors are more important than ever and 80 percent said the events over the past two years have caused them to change their actions.
• 94 percent believe society has not made enough progress and 42 percent attribute this to people being too busy with other priorities; 39 percent believe it is the result of more emphasis on short-term profits over long-term benefits; and 37 percent believe people are too lazy or selfish to help save the planet.
• 45 percent believe businesses can make more meaningful change to sustainability and social factors than individuals or governments alone.
• 78 percent are frustrated and fed up with the lack of progress by businesses to-date and 89 percent believe it’s not enough for businesses to say they’re prioritizing Environmental, Social, and Governance (ESG), they need to see action and proof.
• 84 percent believe businesses would make more progress towards sustainability and social goals with the help of AI and 61 percent even believe bots will succeed where humans have failed.
“The events of the past two years have put sustainability and social initiatives under the microscope and people are demanding material change,” said Rucker. “The results show that people are more likely to do business with and work for organizations that act responsibly toward our society and the environment.
“This is an opportune moment. While thinking has evolved, technology has as well, and it can play a key role in overcoming many of the obstacles that have held progress back,” she continued.
The survey was conducted by Savanta between February and March with respondents from the US, UK, Germany, Netherlands, France, China, India, Australia, Japan, Singapore, South Africa, UAE, Saudi Arabia, Brazil, and Mexico.
Story Type: News